UMPSA launches Study@UMPSA portal to strengthen digital marketing strategy
GAMBANG, 17 April 2025 – Universiti Malaysia Pahang Al-Sultan Abdullah (UMPSA) marked another important achievement in its digitalisation efforts by launching its official academic marketing portal, Study@UMPSA, which also features an artificial intelligence (AI)-based smart agent known as BURU.
The launch of Study@UMPSA is expected to catalyse UMPSA’s efforts to attract more quality students and create a progressive, globally recognised learning ecosystem.